Why do I do it to myself?
After the Christmas Day ratings loss I vowed not to bet on TV ratings. Then I spotted the Celebrity Big Brother bet to the left on Paddy Power's website.
Big Brother Celebrity Hijack peaked at 3.21 million in 2008. Celebrity Big Brother peaked at 7.32 million in 2007. In 2006 it was 6.68 million and 2005 it was 5.4 million.
I personally think the ratings will not surpass 7 million this year. I might have a tickle at 6-7 million viewers - not much though!