I have high hopes for this one!
I have used Trendrr on X Factor with mixed results in the past. I still think it is very promising as a TV betting tool. Previously, I had targeted it on Youtube video uploads but now I am going to target Twitter. This microblogging service is starting to really take off in the US and is becoming massive. Trendrr will allow me to count how many times a contestants name is mentioned on Twitter and graph it to monitor as a trend over a period of weeks. It will give very quick updates of popularity.
We shall see when the final 12 American Idol contestants are chosen.
Happy New Year by the way. Roll on Celebrity Big Brother.